Keyword Research Training Course - ½ Day

Duration ½ day

Related Training Courses:

Affiliate Marketing, Blogging For Business, E-Commerce, Offsite Optimisation, SEO Tools, Tips and Tricks, Pay Per Click Marketing, Search Engine Optimisation

Keyword research is perhaps the most crucial aspect of a successful internet marketing campaign. In PPC, you’re essentially paying for clicks on search queries. In SEO, you have to model your content around actual search queries. If you do a bad job at keyword research, nothing else will work optimally.

When you are building any type of online business comprehensive keyword research is required to make sure that the terms you focus on are profitable, popular and can make you money.

Unless you know how to effectively research and use your target keywords, you are not going to attract relevant traffic to your site. Why not give your site the best chance possible of attracting qualified visitors by getting your keyword targeting right the first time? Our Keyword Research workshop will give you the knowledge necessary to choose your target keywords with confidence.

Course Content
• Importance of Keyword Research in SEO & PPC Campaigns
• Customer analysis - how do buyers of your product/service search
• Competitor analysis - Extracting your competitors keyword list
• Suggestion and research tools
• Identifying broad, phrase and exact match
• Google and other tools
• How to pinpoint keywords to attract a particular geographic market or audience demographic
• Latent semantic indexing
• Implementing Your Keywords
• Additional E-Commerce implementation factors
• Keyword Research Software – FREE online access to our software