On Site Search Engine Optimisation Training Course - 1 Day

Duration 1 day

Related Training Courses:

Affiliate Marketing, Ebay, Amazon & Online Marketplaces, E-Commerce, Google Maps Optimisation, Keyword Research, Offsite Optimisation, Pay Per Click Marketing, SEO Tools, Tips and Tricks

As an Internet marketing strategy, Search Engine Optimisation (SEO) considers how search engines work and what people search for. In its simplest form SEO is the practice of modifying a website (text, titles, meta tags, alt tags, etc) so that it is considered to be search engine friendly. There is then an increased probability that the search engines will assign a good rank to the site for specific search terms.

SEO also incorporates website development and design. The term "search engine friendly" may be used to describe website designs, menus, images and other elements that have been optimised for the purpose of search engine exposure.

As 85 to 90 percent of visitor traffic is delivered to websites through search engines, SEO can be a powerful tool to help potential customers find your site. If you don’t do SEO, you probably won’t be found on Google, making it one of the most important aspects of internet marketing for small and medium sizes businesses. When done right, it provides the most cost-effective means of getting website visitors.

You may be looking for a solution to poor visibility within the search engines or have become frustrated relying on third party advice for your search engine rankings and wasting money. If so, our SEO workshop will be of benefit to your business. It will allow you to keep your website optimised and maintain your visibility, ultimately saving your company money.

SEO is not a science; it is not even that difficult, why waste time and money paying other companies for something that can be easily carried out in-house? This workshop will cover the onsite factors that influence search engine placement. Onsite optimisation is the first step in the SEO; you will learn all the onsite adjustments that your website needs in order to become search engine friendly.

The training course can be taken with Offsite Optimisation. This course deals with the external optimisation of your website, website promotion, popularity and link building. Take them both for a full course which will teach you everything you need to know about optimising your own website.

Course Content

Introduction
• What is Website Optimisation and Why is it Important
• What to expect from an SEO campaign

Website Design
• Search Engine Friendly Design
• Initial appeal
• Usability
• Interactivity
• Hindrances- Frames, Flash, JavaScript navigation systems
• The importance of Unique Content
• Call to action
• 404 pages and 301 redirects

Getting Started
• Keyword Research – Techniques & Tools
• Understanding the Value of a Top Listing
• Knowing When To Target Keywords for Short and Long Tail
• Geo Targeting
• Competitor Analysis
• How to setup basic Google Analytics

How To Optimise Your Website for the Search Engines
• URL Structure Why they are the Most Important Element
• Navigation Structure to Create Themes and Promote Important Pages
• Title Tags
• Header Tags H1 – H6
• Meta Tags Keywords and Description
• Images Alt Tags and Filenames
• Keywords Emphasis and Frequency
• Internal Linking and the Power of Internal Anchor Text
• Silo linking
• The importance of coding validation
• E-commerce requirements
• Website speed

Getting Indexed
• Search engine submission
• Google and Bing webmaster tools
• Creating and submitting HTML/XML sitemaps
• Search Robots and Understanding the Robots.txt file